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Thursday, April 11 • 11:45 - 12:15
Case Study: Sponsoring in German Esports

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Big sponsoring annoucements in the last months boosted the esports industry in Germany. The ESL partnered with non-endemic brands, such as DHL and Mercedes, allowing them to communicate with a high-profile target group through esports. Kristina Müller will talk with you about the partnership work at ESL and will showcase a campaign that authentically activated the esports audience.

avatar for Kristina Müller

Kristina Müller

Head of Strategic Partnerships, ESL
As Head of Strategic Partnerships at ESL, Kristina is currently leading relationships with global brand and entertainment partners (e.g. Mercedes-Benz, DHL, Vodafone and Universal Music). Before that, she has been working as  Senior Manager in the Digital Strategy Department of ProSiebenSat.1... Read More →

Thursday April 11, 2019 11:45 - 12:15 CEST
Workshop (Atelier)